The New Bobbie Magic Elf is Jeune Premier's premium ergonomic school backpack for girls aged 6 and up. A modern rework of the iconic Bobbie silhouette, this kids' backpack combines playful pastel design with serious functionality — built for busy school days, after-school activities, and everything in between.
Designed with children's posture and comfort in mind, the New Bobbie features a soft EVA back panel that provides ergonomic lumbar support, making it one of the best school backpacks for primary school children. The adjustable padded shoulder straps ensure a secure, comfortable fit as your child grows.
Care instructions
- Material: Made from recycled PET bottles — fully water-repellent, 100% vegan, and certified free from harmful substances.
- Lining: Durable polyester
- Maintenance: Clean easily with the Jeune Premier Cleaner on a white cloth — no washing machine needed.
Age & Fit
- Age: 6 years and up
- Ideal for primary school and early secondary school
Technical Specifications
- Weight: 860.0 g
- Height: 42.0 cm
- Depth: 16.0 cm
- Width: 30.0 cm
- Volume: 20.16 Ltr.
Smart Organization Features
- Ergonomic EVA back panel — lightweight, UV-resistant, abrasion-resistant, and weather-resistant
- Adjustable padded shoulder straps for a personalised fit
- Child-friendly XL zipper for easy independent use
- Dedicated laptop pocket (rear compartment)
- Space for the removable Jeune Premier organiser
- Side drinking bottle holder
- Water- and dirt-repellent technical fabric












