With a Christmas gift from Jeune Premier, you choose world-class Belgian

PRESS RELEASE, 30/10/23 - Looking for the ultimate Christmas gift for boys or girls up to the age of 12? Then you've come to the right place. Jeune Premier's extensive Christmas Gift Guide, ranging from premium school bags and backpacks to key chains, watches, drinking bottles and pen bags, brings you the inspiration you need to put a touch of magic under the Christmas tree. And this for every budget.

Jeune Premier aims to inspire children to develop their talents, embrace their embrace individuality and express their individuality without fear. Its bags and accessories are a combination of premium design, outstanding quality and comfort, making every school day an unforgettable journey. The perfect gift under the Christmas tree that will make not only children, but also parents, happy. 

Belgian class
A 'jeune premier' is a young, up-and-coming talent, a 'promising youngster'. An expression that also applies to the brand itself. Founders Bruno and Hélène started their bag brand in 2012 because they could not find a nice book bag for their son that was both colourful and sturdy. Since then Jeune Premier has steadily grown into the coolest accessory brand for children, with fans from Paris to Seoul.

On the wishlist
So a gift from Jeune Premier is undoubtedly a good idea. Looking for something small? Choose a key ring, a trendy elastic band for around the lunch box or a drinking bottle. For your sporty son or daughter, there are sports bags in all colours and patterns. Prefer a penny under the Christmas tree? Put it in a wallet from Jeune Premier instead of a boring envelope. And for the fashionable kids, there are watches you can personalise, a collaboration with French company Millow. In short, Jeune Premier has something for everyone. And if you really can't choose, there is always the gift card.

Candy Cane Christmas Wishes
If you order a parcel in December, you will also have the chance to win an extra gift. Jeune Premier hides a 'candy cane' in every order, with a ribbon attached to it to hang in the Christmas tree. In five of those parcels, Willy Wonka-style there will be a golden 'candy cane', good for a 100 euro voucher to spend spend on the brand's webshop.

Practical info
You can find Jeune Premier products in the brand's webshop and at various retailers, the full list is on the website. Prices range from €39.90 to €249.90 for a backpack or book bag and from €8.49 (key ring) to €99.90 (padded pen bag) for accessories.