Stories

This is the curious story of how a pharmacist and a lawyer fell in love... with designing schoolbags.
Jeune Premier

HELP! Which bag suits my child?

The transition from kindergarten to primary school requires an adapted school bag. But which bag should you buy for "your"...

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Shanghai, mon Amour

Do you know why Jeune Premier is so fond of Shanghai? There is no other place in the world where...

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Shining lights, lights, lights!

These small LED lights fit perfectly into our ergonomic lock with 1 click. Ideal for the dark winter days, these...

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Backpack Ergomaxx ✔️ what fits in your bag

W H A T F I T S Y O U R Looking for a bag...

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Let's get personal!

The joy of personalisation with Jeune Premier An original start for the new school year? The Belgian label Jeune Premier is introducing...

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It Bag Midi ✔️ what fits in your bag

W H A T F I T S Y O U R This midi “it-bag” is a...

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How to chose the perfect bag

How do you choose the perfect bag for your child? Whether the ultimate choice falls on a pink satchel with...

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The brand: Jeune Premier

From Paris to Seoel, the coolest bag of the hour is Belgian. The brand: Jeune Premier. Hélène Fransen designed the...

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About us

This is the curious story of how a pharmacist and a lawyer fell in love... with designing schoolbags. Bruno and...

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