Stories

This is the curious story of how a pharmacist and a lawyer fell in love... with designing schoolbags.
Jeune Premier

IBIS FOUNDATION x JEUNE PREMIER

"Children must be happy there and everything necessary is done to surround them with all the care and devotion they...

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Never late at School with Jeune Premier

J E U N E P R E M I E R X M I L L O W ...

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HELP! Which bag suits my child?

The transition from kindergarten to primary school requires an adapted school bag. But which bag should you buy for "your"...

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Shanghai, mon Amour

Do you know why Jeune Premier is so fond of Shanghai? There is no other place in the world where...

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Shining lights, lights, lights!

These small LED lights fit perfectly into our ergonomic lock with 1 click. Ideal for the dark winter days, these...

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Backpack Ergomaxx ✔️ what fits in your bag

W H A T F I T S Y O U R Looking for a bag...

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It Bag Midi ✔️ what fits in your bag

W H A T F I T S Y O U R This midi “it-bag” is a...

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How to chose the perfect bag

How do you choose the perfect bag for your child? Whether the ultimate choice falls on a pink satchel with...

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The brand: Jeune Premier

From Paris to Seoel, the coolest bag of the hour is Belgian. The brand: Jeune Premier. Hélène Fransen designed the...

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About us

This is the curious story of how a pharmacist and a lawyer fell in love... with designing schoolbags. Bruno and...

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