• 10 days of -10%

    10 days of -10%

    We celebrate 10 days of Easter with 10% off selected items from Jeune Premier and Jack Piers. Choose your favourite school bag, backpack, gym bag or accessory!
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  • Accessories

    Accessories

    Life is too short to wear boring accessories. You are unique and so is your bag! 
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  • All Bags

    All Bags

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  • All Collection

    All Collection

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  • All Collection - Labels

    All Collection - Labels

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  • Aloha

    Aloha

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  • AW 23/24

    AW 23/24

    Discover the newest AW23/24 Love Collection 💘
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  • AW 24/25

    AW 24/25

    Discover the newest AW24/25 Dress-up Collection

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  • AW18

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  • AW22 Safari Collection

    AW22 Safari Collection

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  • Baby Blue

    Baby Blue

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  • Baby Pink

    Baby Pink

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  • Backpack Amsterdam

    Backpack Amsterdam

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  • Backpack Ralphie

    Backpack Ralphie

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  • Backpack Sets - for Klaviyo

    Backpack Sets - for Klaviyo

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  • Backpacks

    Backpacks

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  • Backpacks

    Backpacks

    The school backpacks are equipped with practical compartments to help all boys and girls easily organise their school materials.

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  • Ballerina

    Ballerina

    There is as much craftsmanship in this bag as the skills of a prima ballerina. Step on stage with this original pink tutu-inspired design with handmade plumetis and turn endless
    pirouettes in the spotlights with this cute pair of Jeune Premier cherry pointes.
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  • Ballet

    Ballet

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  • Balloon Blast

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  • Balloons

    Balloons

    Pursue the adventure with this balloon print inspired by Jules Verne's stories.

    The classic navy blue contrasts beautifully with the starry gold glitter print and the deep colours of the embroidered balloons. No detail was overlooked on this original design ... from the golden basket to the sandbags ... it's all in the details.

    Hélène Fransen
    Creative director
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  • Bengal Tiger S18

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  • Bestsellers

    Bestsellers

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  • Big Five

    Big Five

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  • Blue Monday

    Blue Monday

    Let’s beat Blue Monday together and turn it into Happy Monday with 10% discount on all blue items 💙

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  • Bobbie

    Bobbie

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  • Bodyglower

    Bodyglower

    Be safe on the streets with the fashionable Bodyglower.
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  • Boogie Bear

    Boogie Bear

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  • Book Wrapping Paper

    Book Wrapping Paper

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  • Bow Bunny

    Bow Bunny

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  • Boxing Tiger

    Boxing Tiger

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  • Boys

    Boys

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  • Burger Planet

    Burger Planet

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  • Butterfly

    Butterfly

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  • Butterfly Gold

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  • Camo Shark

    Camo Shark

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  • Cavalerie Florale

    Cavalerie Florale

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  • Cavalier Couture

    Cavalier Couture

    This bag will win you a rosette at any horse race. With the horse bit closure and refined stitching of saddle, tack & riding boots ... you have all the essentials on hand for a haute couture fashion show at the playground. Or in the paddock off course …
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  • Cherry Glitter

    Cherry Glitter

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  • Cherry Love

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  • Cherry Pink

    Cherry Pink

    This stylised cherry bag in organic leather and denim look is the signature of Jeune Premier. It is the drawing that started it all in 2012. You will never be out of fashion with this classic!
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  • Cherry Piñata

    Cherry Piñata

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  • Cherry Pompon

    Cherry Pompon

    The classic of classics! No dots, but super soft cherries call the shots on this embroidery with a high strokability factor.
    Rose - gold and cherry .... Jeune Premier chic in every sense.
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  • Cherry Studs

    Cherry Studs

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  • Cleaner

    Cleaner

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  • Compass

    Compass

    {{https://cdn.shopify.com/s/files/1/0077/6565/5629/files/12_JEUNEPREMIER_Itbag_Compass_2_a5efa46f-9872-43e5-8ac4-0dd3c7038b2f.mp4}}
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  • Croisette Cornette

    Croisette Cornette

    Head over heels, we are in love with this French Rivièra design! Strolling along the Croisette with a blissfully refreshing ice cream. If you look closely, you will see a beach umbrella shimmering with sunshine .... and a hornet full of love.
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  • Daisies

    Daisies

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  • Darts

    Darts

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  • Dashing Deer

    Dashing Deer

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  • Dinosaur

    Dinosaur

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  • Dog

    Dog

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  • Dolphin

    Dolphin

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  • Dreamland x Jeune Premier

    Dreamland x Jeune Premier

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  • Drinking Bottles

    Drinking Bottles

    The ocean takes care of us, let's return the favour with our eco-friendly drinking bottles with fashionable design.
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  • Easter Gift Guide

    Easter Gift Guide

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  • Ergomaxx

    Ergomaxx

    Looking for a bag with beauty and brains? The ergonomic design supports the back and its looks delight the eye.
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  • Essential Collection

    Essential Collection

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  • FC Jeune Premier

    FC Jeune Premier

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  • FC Tiger

    FC Tiger

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  • File folder

    File folder

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  • File Folder

    File Folder

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  • Filled

    Filled

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  • Flamingo

    Flamingo

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  • Flamingo

    Flamingo

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  • Flower Leopard

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  • Food & Drinks

    Food & Drinks

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  • Fun Labels

    Fun Labels

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  • Garland Horse

    Garland Horse

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  • Gift Voucher

    Gift Voucher

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  • Gifts under €100

    Gifts under €100

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  • Gifts under €150

    Gifts under €150

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  • Gifts under €200

    Gifts under €200

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  • Gifts under €50

    Gifts under €50

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  • Giraffe

    Giraffe

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  • Girls

    Girls

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  • Glazed Cherry

    Glazed Cherry

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  • Goldfun S18

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  • Gran Turismo

    Gran Turismo

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  • Grand Prix

    Grand Prix

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  • Gym Bag

    Gym Bag

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  • Hockey

    Hockey

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  • Horseshoe

    Horseshoe

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  • Houndstooth Horse

    Houndstooth Horse

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  • IBIS Donation

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  • Icons

    Icons

    Glitter will be a staple of the playground next school year!

    Because it feels like we haven't been on the dance floor in ages, a touch of "classroom glamour" in 2021 is an absolute must.

    The iconic Jeune Premier cherry plays the lead role on this literally dazzling design. The combination of the golden bio leather with classic navy blue canvas gives the print an aura of pure luxury.
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  • It Bag Midi

    It Bag Midi

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  • It bags

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  • Jack Piers

    Jack Piers

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  • Jack Piers AW 22/23

    Jack Piers AW 22/23

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  • Jack Piers AW 24/25

    Jack Piers AW 24/25

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  • Jack Piers AW23/24

    Jack Piers AW23/24

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  • Jackie

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  • James

    James

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  • James S18

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  • Jewellery Box

    Jewellery Box

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  • JP Classics

    JP Classics

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  • Jungle Jeep

    Jungle Jeep

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  • Keychain Charms

    Keychain Charms

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  • Keychain Charms (Dev purpose)

    Collection we use to check availability of Charm products
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  • Keychain Charms Black

    Keychain Charms Black

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  • Keychain Charms Gold

    Keychain Charms Gold

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  • Keychain Charms Pink

    Keychain Charms Pink

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  • Keychain Letters

    Keychain Letters

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  • Keychain Letters Black

    Keychain Letters Black

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  • Keychain Letters Gold

    Keychain Letters Gold

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  • Keychain Letters Pink

    Keychain Letters Pink

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  • Keychains

    Keychains

    You are unique and so is your bag! It's all about overloading your school bag with accessories because keychains are super hot!

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  • Kindergarten

    Kindergarten

    Trendy Jeune Premier schoolbags for toddlers and preschoolers from 2 years old
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  • LABELLOVE

    LABELLOVE

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  • Labels Package

    Labels Package

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  • Lady Dog S18

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  • Lady Gadget Blue

    Lady Gadget Blue

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  • Lady Gadget Pink

    Lady Gadget Pink

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  • Ladybug

    Ladybug

    Dawn is golden for little fashionistas who want to be right up there with the floral trends on the catwalk next season!

    Spring is in the air with this print on which fairytale flowers rain down and on which glittery bows, embroidered ladybirds and butterflies swirl in an eclectic mix where anything goes.

    DIRT ALERT: Moreover, this print has been given an extra dirt- and water-repellent coating so that it is perfectly washable and retains its colour beautifully ... because after all, we don't want mud in our flower garden!

    A feel-good bag of the highest order!
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  • Last items

    Last items

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  • Led lights

    Led lights

    Jeune Premier lights the way to and from school with these safe and fun LED lights.
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  • Leisure Bags

    Leisure Bags

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  • Leopard Cherry

    Leopard Cherry

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  • Liberty Corgi

    Liberty Corgi

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  • Liberty Unicorn

    Liberty Unicorn

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  • Limited Ergomaxx Set

    Limited Ergomaxx Set

    NEW ! Limited Ergomaxx Set with your favourite Ergomax and matching City Bag, Pencil Box Filled & Pencil Box.
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  • Limited Sets

    Limited Sets

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  • Lion DJ

    Lion DJ

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  • Lion Head

    Lion Head

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  • Love Bird S18

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  • Love Cats

    Love Cats

    “We’re so wonderfully wonderfully wonderfully wonderfully pretty!” sang The Cure in their hit song The Lovecats.  This is Jeune Premier’s interpretation of “wonderfully pretty love cats” and it does so on a chic lacquered background with fussy heart locks.
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  • Love Cherries

    Love Cherries

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  • Love Game

    Love Game

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  • Lunchbags

    Lunchbags

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  • Lunchbox

    Lunchbox

    Lunch has never been so much fun!
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  • Lunchbox Elastic - Boys

    Lunchbox Elastic - Boys

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  • Lunchbox Elastic - Girls

    Lunchbox Elastic - Girls

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  • Matroushka S18

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  • Maxi

    Maxi

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  • Midi S18

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  • Midnight Tiger

    Midnight Tiger

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  • Miss Daisy

    Miss Daisy

    In SS21, flowers are totally on trend!

    This artistic rendition of the classic Daisy's print found its inspiration in old school Ishihara records.

    With the iconic cherry as a centrepiece, finished for the occasion with ultra-fine glitter fabric, this print stays true to the label's aesthetic: timeless, elegant and super sophisticated!

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  • Miss Gadget

    Miss Gadget

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  • Monkey S18

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  • Monte Carlo

    Monte Carlo

    This 356 makes boys' hearts beat faster! The iconic car, which was designed in a beautiful light blue, will make you spontaneously dream away to the French Riviera of the 50s .... Brigitte Bardot at her best!

    The dark green base colour with grey undertones is undoubtedly "the" colour of the season. It contrasts beautifully with the black embroidery of the palm trees and crocodiles.

    See and be seen with this design whose headlights really come on. Press the number 12 and you will be amazed! The way the 356 was printed, you get the idea that it is actually driving away from your schoolbag. Must have!
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  • Mr. Gadget

    Mr. Gadget

    Tunes, games, music, fast cars, trainers, skateboards, .... Everything little boys dream of is united in one print, and how! This design is a piece of craftsmanship. Each emoji is done in a different technique such as flock print, terry loop, classic embroidery, silicone patches etc ...
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  • MVP

    MVP

    MVPs don’t just exist in basketball. Are you the Most Valuable Player of your school,
    youth movement or sports club? Then this ever cheerful JP smiley fits on your back
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  • Name Labels

    Name Labels

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  • Navy Blazer

    Navy Blazer

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  • NEW

    NEW

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  • Old collection

    Old collection

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  • Origami

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  • Origami Kites S18

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  • Outer Space

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  • Owl

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  • Paris

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  • Paris Cat

    Paris Cat

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  • Pearly Swans

    Pearly Swans

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  • Pegasus

    Pegasus

    Pegasus, the imaginative winged horse, arose from love between Medusa and thesea god Posseidon. Love is in the air in this collection, so this golden flying unicorn was certainly not to be missed.
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  • Pencil Box Filled

    Pencil Box Filled

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  • Pencil Boxes

    Pencil Boxes

    Unique and colourful pencil boxes for a clean and organised desk.
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  • Pencil case

    Pencil case

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  • Perfect Red

    Perfect Red

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  • Personalize

    Personalize

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  • Personalized Labels

    Personalized Labels

    Pimp your school items with a matching name tag to proudly show everyone that they are yours!
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  • Pink

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  • Posh Parrots S18

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  • Pure Collection

    Pure Collection

    Discover the Pure collection, the perfect balance between elegance & simplicity
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  • Race

    Race

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  • Race Dino

    Race Dino

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  • Racing S18

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  • Racing Club

    Racing Club

    Imagine yourself at the 24 Hours of Le Man!

    Break all records at school with this print that makes you dizzy with speed.

    For the real car freaks, the sports cars were enamelled, giving them the look and feel of real matchboxes... The colours used are for connoisseurs: ICONIC!
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  • Raffia Cherry

    Raffia Cherry

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  • Rainbow

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  • Rainbow Deer

    Rainbow Deer

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  • Rainbow Unicorn

    Rainbow Unicorn

    Imagine yourself in a fairytale world high above the clouds with this renewed classic in which unicorns and rainbows play the leading role.

    The combination of navy blue with white, a touch of colour and a touch of gold make this design a real passe-partout.

    Hélène Fransen
    Creative director
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  • Reflectosaurus

    Reflectosaurus

    No extinct prehistoric animal here, but a cool reflective dino to guide your son or daughter safely through traffic.
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  • Ring Binder A4

    Ring Binder A4

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  • Roadmap S18

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  • Rocket

    Rocket

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  • Rocket Man

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  • S19

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  • S20

    S20

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  • S21

    S21

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  • Safe To School

    Safe To School

    With the days getting shorter again and your son or daughter will have to leave for school in the dark, a safe ride to school is essential! 
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  • School Bags

    School Bags

    Classic school bags with the most beautiful designs! The bags are available in 3 different sizes, Mini, Midi & Maxi!
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  • Schoolbag Paris Large

    Schoolbag Paris Large

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  • Seahorse S18

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  • Shark Attack

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  • Sharkie

    Sharkie

    I'm going on a trip and I'm taking with me: a shark, a skateboard and a fishbone!

    Sporty and yet dressed up with this hip variation on the classic navy theme.

    An edgy shark tooth forms the background pattern of this cool print in an amalgam of blues. The shark and the skateboard are printed in a solid matte print and you can almost literally feel the foam on the waves through the 2-dimensional embroidery. The silicone fishbone finishes it all off with a twist.
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  • Sheep

    Sheep

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  • Signature bags

    Signature bags

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  • Signature Robot

    Signature Robot

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  • Skate Galaxy

    Skate Galaxy

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  • Small

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  • Soccer Bear

    Soccer Bear

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  • Soccer Game

    Soccer Game

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  • Space

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  • Space Invaders

    Space Invaders

    Houston, we have a problem! Jeune Premier has planned its flag on the coolest planet in the universe. Feast your eyes on what strange creatures are all orbiting planet smiley. You’ll be amazed!
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  • Space Rainbow

    Space Rainbow

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  • Space S18

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  • Sports Bags

    Sports Bags

    If you are looking for a multifunctional piece, these sports bags are the ones you need!
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  • Sports collection

    Sports collection

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  • Sports Jock

    Sports Jock

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  • Starlight Unicorn

    Starlight Unicorn

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  • Stationery

    Stationery

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  • Suitcase

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  • Suitcases

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  • Superheroes

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  • Swan

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  • Swan S18

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  • Tartans

    Tartans

    Fashion trend on our radar: CHECKS! This design gives animals a real personality by
    depicting them in a tiger stripe, buffalo check, weathered leather look or classic tartan.
    The Scottish Tartan check, done in shades from the landscape around us, used to be designed for camouflage during hunting season. In recent years, buffalo checks have also become very popular, a typical pattern found in workwear and outdoor clothing.
    So whether you consider school work or prefer to stay camouflaged under the radar... at least you always look effortless chic. Walk to school like a brave Scot or a stylish
    Parisian .... and don’t forget to SMILE!!
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  • Test Collection - All Items - Excluding Unicorn Universe

    Test Collection - All Items - Excluding Unicorn Universe

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  • The Gift Guide

    The Gift Guide

    Looking for a unique Jeune Premier gift? Discover all our school bags, backpacks & accessories, in every price range, for boys and girls!
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  • The King

    The King

    Not just the king of the jungle but apparently also the king of this collection.
    Your love for this innovative lion is clearly great.
    In life-size orange, he roars at you!
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